Ethical

KinKind : Give me MORE! Shampoo & Deep Conditioner Bars

For our lovely readers with dry, curly or textured hair, this one's for you. At The Amazing Blog, we understand how difficult, or maybe even unheard of, it is to find haircare bars that detangle and hydrate our kind of hair. KinKind's Give me MORE! Shampoo and Deep Conditioner Bar for Damaged, Frizzy and Curly Hair are two one-of-a-kind haircare bars that set a new bar (pun intended!) for haircare products. Yet another one of our #amazingfinds, each bar saves two (250ml) plastic bottles and is 100% plastic-free while being proudly handcrafted in the UK, vegan, paraben-free, cruelty-free and delivered directly through the letterbox. The gently cleansing, fabulously foaming, and freshly fragranced duo has won two awards recently, earning them the Bronze Award at the 2022 Global Beauty Awards.

Even after changing her shopping habits from single-use plastic to reusable bags, significantly reducing disposable coffee cup usage, and rediscovering milk delivery in glass bottles, Victoria Coe and her family knew they could do more to reduce the massive environmental issues caused by plastic pollution. They realised that most plastic consumption occurred at home, where the average UK household uses 480 plastic bottles per year. This plastic bottle usage mainly happens in the bathroom, as none of the big personal care brands can tackle the plastic pollution problem head-on due to a primary focus on recycling plastic instead of changing production lines. This was Victoria Coes' aha moment, inspiring her to develop plastic-free products that are easy swaps with solid shampoo bars and body wash soap bars. It was at this time in 2019 that KinKind was born. As if it couldn't get even more eco-friendly, the products sell directly to families online with a subscription model, minimising carbon impact. While KinKind strongly hopes to create a positive environmental change by creating eco-friendly bars, customers are always of equal importance: ensuring the same high quality and user experience - despite using a different type of shampoo and conditioner. As they say at KinKind, "Bye Bye Bottles…Hello KinKind!" KinKind has saved over 289,091 bottles since its launch, helping oceans and sea creatures alike, one bar at a time. In an interview with Natural Product News, Victoria commented, “At KinKind, we believe that families can create positive change against plastic pollution and climate change, and our products are an easy, effective and enjoyable way to radically reduce the use of plastics in our bathrooms.”

Launched in February 2022, KinKind's Give me MORE! Shampoo and Conditioner Bars are unlike any shampoo or conditioner bar you've seen. KinKind's Give me MORE! is here for those who need more care and protection for their hair. One of the best shampoo and conditioner bars out there for curly, frizzy, damaged, long and thick hair, its silicone-free, wheat bran based and protects hair fibres for extra smoothness, softness, hydration, moisture, shine, strength, resistance, and ease of combing – the whole package. The Shampoo Bar is rich, foaming yet gentle, and cleansing with a fresh geranium and ylang-ylang fragrance. They use a gentler cleanser than bottle shampoos, and it’s suitable for coloured or highlighted hair. On the other hand, their Deep Conditioner Bar is enriched with cocoa seed butter and coconut oil, and packed with concentrated conditioning ingredients. Each palm-sized conditioner bar lasts up to a generous 50 washes, allowing an easy switch from bottles. You'd be surprised at how much rich lather and conditioning comes from each bar, leaving hair feeling silky soft.

The Shampoo Bar is pink in colour and starts with sodium coco-sulfate, a mix of all fatty acids from coconut oil that creates foam, cleanses the hair and is much gentler than SLS, followed by polyglyceryl-4-caprate, a water-loving emollient and solubiliser, and then pentylene glycol, a glycol with conditioning and preservative abilities. Then, there's glycerin, the much-loved humectant with excellent moisturising properties, wheat extract, skin softening and hair conditioning agent, caprylyl glycol, a skin conditioning agent with antimicrobial activity, 1,2-Hexanediol, a synthetic preservative and moisture-binding humectant, and lastly, benzyl benzoate, a solvent and preservative. Citronellol, a fragrance chemical from geranium, rose, and other plants that give the bar a citrus-like scent, and geraniol, a naturally derived fragrance from rose, geranium and citronella for a fresh, natural scent, make it in the mix too. You can also find limonene, a chemical with potent antioxidant benefits, linalool, floral and spicy terpene alcohol that gives off citrusy and lavender scents—lastly, CI 17200, a pink colourant.

The Deep Conditioner Bar's recurring ingredients include wheat extract, caprylyl glycol, pentylene glycol, 1,2-Hexanediol, benzyl benzoate, citronellol, limonene, geraniol and linalool. New elements comprise Cetearyl alcohol, a chemical to soften hair and stabilises products; cocoa seed butter, a deeply nourishing, soothing and scalp-supporting fat. There’s coconut oil, a dandruff-relieving, lustre-restoring and frizz-taming protectant, and behentrimonium methosulfate, a non-irritating and mild conditioner that reduces static and frizz. While also encouraging moisture retention, voluminous hair and easy detangling without causing build-up. Besides that, the conditioner bar houses caprylic triglyceride, an excellent emollient and skin-replenishing ingredient.

We used the Shampoo Bar, rubbing it into a lather in our hands, and then putting it directly into our hair, to lather gently and rinse accordingly. For the Deep Conditioner Bar, we smoothed the bar between our palms, then down the length of our hair, from root to tip. Easy to use, the Deep Conditioner Bar, after leaving for a minute, provided instant conditioning when rinsed away. It also lends itself as a hair treatment when left on longer. For both bars, pop them on a rack after use to allow them to air dry. If you're using their Curly Girl Method, (kindly put together by the KinKind team), it's recommended to use both the Give me MORE! Shampoo Bar & Deep Conditioner Bar every few weeks. This is to be part of your curly hair routine to properly cleanse any dirt or bacteria from your hair. For our hair, we found this Give Me MORE! duo ingenious, our hair was left with a softer texture, hydrated, tangle-free and super-shiny. The mild Shampoo Bar lathered well, and delicately moisturised our hair, and the Deep Conditioner Bar tamed our wild locks. A one-of-a-kind shampoo and conditioner, it's another of our #amazingfinds, we highly recommend this for dry, damaged or other curly-haired people out there.

To purchase a 50g bar of the Give me MORE! Shampoo Bar at £6.50, click here. For a 40g bar of the Give me MORE! Deep Conditioner Bar at £7.00, click here.

Moksa: Damask Rose & Vetiver Bath Salts

Calling all bathtime junkies - it's now the season of self-care after all those overindulgent festivities. At The Amazing Blog, we think that simple pleasures are always the best; and for us, there's nothing better than to grab a book and unwind in a steamy bath with some fragrant and relaxing bath salts. That's why we couldn't resist trying these Damask Rose & Vetiver Bath Salts from British indie skincare brand Moksa that made an excellent addition to our bathing ritual.

Moksa a Devon-based natural skincare brand which all began from the inspiration that founder Chloe Osborn's found during her travels. The unusual brand name Mokṣa is a Sanskrit word meaning liberation, bliss and inner peace; Chloe said, "The word Moksa really resonates with me in so many ways. With my travel came a great sense of freedom and a definite sense of inner peace, so it just felt so apt; with that Mokṣa was born." In an interview with The Green Parent, Chloe explained, "I spent some time in an Ashram learning all things yogic, which was a huge inspiration. The idea that I could actually create my own business filled me with anticipation and excitement. The name Moksa came to me the day we returned to the UK, it sounds silly, but it really was one of those magical lightning bolt moments." Established in 2018, Moksa has gone from strength to strength and developed products ranging from skincare to bath products, candles and even teas. Each product embodies the brand's core values as 100% natural, handcrafted, environmentally friendly, vegan, cruelty-free, and ethically sourced. They also use UK-based suppliers who farm ethically and are sustainable and fair trade, sharing similar values. These artisan products have organic ingredients and contain no parabens, petrochemical (mineral oils), sulphates, alcohol or fillers. Moksa is an award-winning brand that has received awards from the Beauty Shortlist, FreeFrom awards, and The Green Parent Natural Beauty Awards; they were also shortlisted for the International Beauty Awards in 2019.

One of the most important aspects of taking a bath is the 'feel-good factor' inspired by relaxation and the heady aromas emanating from the steamy, fragrant vapours. This is where Moksa's Damask Rose & Vetiver Himalayan Bath Salts scores a whooping 10/10, with us for its plethora of relaxing and natural ingredients.

The seven key ingredients in the bath salts are: Himalayan pink salt, Fleur de Sel de Guerande, Epsom salts, rose absolute, vetiver and geranium essential oils, and dried rose petals. The Himalayan pink salt is a detoxifier harvested from the Punjab region in Pakistan, where the rock salt gets its pinkish hue. They are anti-microbial premium grade pure, unrefined and considered the purest in the world as they contain upwards of 84 minerals and trace elements, including calcium, iron, potassium and magnesium. The Fleur de Sel de Guerande, is hand-harvested French sea salt; it works to remineralise the body, which in turn helps regulate fluid balance and blood pressure. Epsom salts (AKA magnesium sulphate) are a naturally occurring mineral known to ease pain and relieve inflammation. Magnesium plays a number of roles in the body regulating the activity of over 325 enzymes helping muscle and nerve function, together with preventing the arteries from hardening.

These bath salts get their soothing scent from a combination of essential oils. The rose absolute is derived from the damask rose and introduces a light and floral aroma; it's hydrating and ideal for dry and sensitive skin types. The vetiver essential oil promotes skin regeneration, and the geranium adds another uplifting sweet floral note to the fragrance and is also known for its anti-anxiety and depression properties. Finally, the dried rose petals, besides emitting a warm scent, detox the body and help with better sleep.

As Chloe says, "You'll feel transported to the gorgeous flower baths of Bali with this sensuous blend." With its unique scent and texture, what better way to soak away stress at the end of the week? We held a couple of scoops (bamboo scoop provided) under a warm running tap to help them dissolve, et voila, a wonderful at-home spa, which left skin feeling soft, fresh and infused with rose. Best of all, they felt like they removed built-up toxins, and cleansed and relaxed both mind and body. Tempted to try?

Moksa offers this product in three sizes: A jar of bath salts at 250g with a glass jar with a bamboo scoop and lid at for £18. Or if a refill pouch is more your style, there’s a 100g refill priced at £10, or a 400g refill at £21. The Damask Rose & Vetiver Himalayan Bath Salts can be purchased here.  

The Universal Soul Company - Uitrasonic AURA Aroma Diffuser Humidifier & Purifier

Today we want to share one of our favourite #amazingfinds for this year; it’s a brand that we’ve followed since its inception, The Universal Soul Company. We love how they feel passionately about making a difference and want to inspire positive energy inside and out. It would be wrong to define them as just a home fragrance company, and to quote Sara their founder, they offer “Beautiful products and services to help us reconnect to ourselves, others and the wider world…And at this time of year, their cutting-edge Ultrasonic AURA Aroma Diffuser Humidifier & Purifier with its uplifting colour-changing mood light, really adds to the festive run-up to Christmas. We also like how they’re promoting the awareness of #CallJust1 by asking us all to take time out to call anyone who will be spending Christmas alone to see how they are. Such a brilliant idea, to show that you care…and one that’ll help to make a difference in their day.

The Universal Soul Company’s founder is Sara Griffiths, a qualified spiritual mentor, actress, presenter, lecturer and therapist. She founded the Universal Soul Company to bring clients inspirational support through her products to ‘Awaken your senses & uplift your heart & soul.’ The Universal Soul Company is built on sharing the experience of being human, particularly in this fast-paced and challenging era of technology and social change. More than just a brand with lifestyle products, Sara explained why she started her fragrance range, “The olfactory sense is the only sense that is fully developed at birth, so it was out of that, that we decided to make our Soul Mist STILL a 3-in1 signature fragrance,” she went on to say, “With this, I want the fragrance to inspire people to reconnect with themselves, other people and then the wider world and beyond”. The brand is also committed to sustainability and has been awarded the ‘Butterfly Mark’ powered by Positive Luxury, which recognises the company for being a responsible brand that minimises its environmental footprint while maximising its social good. They’re a multi-award winning brand and recently won ‘Best Aromatherapy Diffuser - Electrical Device’ at the 2022 Beauty Shortlist Wellbeing Awards. All products are vegan, chemical-free, environmentally friendly and even have Braille writing on the packaging to make them accessible to everyone. Not forgetting that they focus on ‘profit for purpose’ and donate a portion of their revenue to charitable causes - which we applaud.

Their Ultrasonic AURA Aroma Diffuser Humidifier & Purifier also includes their 15ml signature essential oil STILL, a natural essential oil with its unique blend of nurturing base notes of patchouli, and soothing top & middle notes of lavender; filling the air with tiny breathable particles of essential oil, it’s a delicate & uplifting fragrance that’s designed to adapt to suit one’s mood, and energises by day and relaxes at night, offering a both a calming, and uplifting ambience. Most importantly, at The Amazing Blog, we found that using the combination of the Ultrasonic AURA Aroma Diffuser, and STILL, helped us manage our stress response, and triggered our body to rest, reset, and restore itself.

The Ultrasonic  AURA Aroma Diffuser Humidifier & Purifier comes in two finishes, a sleek Chrome or a white Blanc making either an elegant addition to any room. What we love are all the features, its 1hr/3hr auto timer, a remote control, the changing or fixed LED lights, two mist settings, and a sleep mode. The light function can also be set to the desired length of diffusion, colour and ‘Hi or Lo’ mist setting for each occasion or time you use the diffuser. If you haven’t already discovered the joys of using an aroma diffuser, then this one with all its sophisticated functions is for you, plus it also offers multiple benefits for mental health and well-being. Finally, to use the AURA Aroma Diffuser, you need to fill the tank with 300ml of filtered water (which will benefit the quality of the fragrance), and add 5-10 drops of your desired essential oil to experience the full effect. If you want to ‘Love the air you breathe’ then you can purchase this Ultrasonic AURA Aroma Diffuser Humidifier & Purifier with their STILL essential oil here for £130.00.

BTW if you’re out and about doing Christmas shopping In London, why not drop into the iconic Peter Jones, where Sara has a pop-up shop until 18 December, and say ‘hello’. See here.

Skin:Genius : 'Hits the Spot Spot' & 'Best Cleanse Forever'

Here at The Amazing Blog, we know to our cost, that the dreaded acne isn’t just reserved for those teenage years. Adults also struggle with acne, so we wanted to talk about this natural and solution-based skincare brand Skin:Genius. Their ingenious (pun intended!) Hits the Spot purifying gel is a quick zapping, maximum-strength spot-on treatment gel that immediately fights the bacteria, ridding the spot quickly and effectively. Combine this with their multi-award-winning Best Cleanse Forever Cleansing Face Wash, an organic and natural botanical-packed face wash, specifically formulated to help target spots, breakouts, oily and acne-prone skin, and here you have the perfect dynamic duo!

A beautician by training, founder Julia Vearnacombe was well aware of the number of adults and teens struggling with oily skin, breakouts, flushed complexions and the anxiety that comes with it all. When researching solutions to the skin issues posed by clients and mums, Julia realised there were very few effective solutions out there that were natural and worked with the skin, not against it. This was when she approached her homoeopath friend and co-founder of Skin:Genius, Hilery Dorrian. Together they conducted extensive research in combining the most effective ingredients to tackle acne and spot-causing bacteria with natural botanicals known to cleanse and calm red and irritated skin, as well as non-comedogenic vegan ingredients that soften and soothe the skin. In a recent interview with Squirrels&Bears, Julia said, "Together we created Skin:Genius in order to offer an accessible, affordable range” she went on to say, “ We have recently rebranded, so we’re not just targeting teenagers: we were finding many parents of teenagers – in the 40s and 50s – who were suffering from hormonal and menopausal skincare breakout problems, were having great results with Skin:Genius too.” The brand doesn’t just specialise in helping spots and acne; they also offer solutions for eczema & psoriasis-prone skin.

Acne is a persistent, inflammatory skin condition caused by an overproduction of oil, resulting in breakouts and pimples. The most common cause of adult acne for women is hormonal fluctuations during menstrual cycles, pregnancy and menopause. Stress is another common factor for both men and women, especially with challenging times and the continuous cycle of trying to achieve a work-life balance. To learn more about acne, please see here. Skin:Genius believes that everyone deserves to be happy in their skin. However, after learning that some of those with skin conditions have experienced social and mental health problems, they recently launched their support group FaceUp2It . This group brings together trusted experts and people with first-hand experience of bullying and/or living with problem skin.

Let’s take a look at Hits the Spot purifying gel, which is loaded with oregon grape, nettle, roman chamomile, and yarrow, making it rich in antioxidants to reduce, prevent, calm and soothe spots and breakouts. It’s an extremely versatile gel and can also be used to ease stings, bites, rashes and hives. Organic ingredients include witch hazel, an astringent with potent anti-inflammatory and antiviral properties; aloe vera for healing and softening skin; yarrow, a pampering herb with pain-relieving and antimicrobial properties; agrimony, another herb ideal for mild skin redness and swelling and lastly, marshmallow, a root that alleviates inflammation while retaining moisture in the skin. In addition to these power-packed ingredients, there’s roman chamomile, an antimicrobial and antibacterial essential oil, oregon grape that has a compound called berbamine which kills on contact any bacteria that contributes to acne; calendula, a plant with substantial healing properties; lavender, which is calming and reduces inflammation, and lemon tea tree, an essential oil which aids in treating oily and acne prone skin, can be found too. There’s also ribwort, known for its wound healing and antihistamine properties; red clover, ideal for eczema and psoriasis; and finally, nettle an astringent, also suitable for treating oily skin issues.

Besides the above, Irish moss is an emulsifier, there’s lecithin is an emollient, and pectin serves as an anti-ageing structure provider. Coumarin carries antithrombotic and anti-inflammatory activities, citral provides an antibacterial and antifungal component; and together with eugenol, farnesol, geraniol, linalool and limonene all-natural ingredients that enhance the citrusy scent. Whereas compounds like benzyl alcohol, dehydroacetic acid, potassium sorbate, and sodium benzoate are preservatives.

We used only the tiniest amount; they say, ”a small dot directly onto the spot and soak it up”. We left it on overnight to work its magic. However, the brand says it’s so gentle that it can be used several times a day or whenever needed. The gel is an opaque pale yellow with a fresh herbal/ citrusy scent. There’s no tingle when applied, (which, ahem, we’ve experienced with some other spot gels!) It was quick absorbing, non-irritating and left no sticky residue. Best of all, our spots were dried out the very next day. It’s one to keep in your SOS skincare draw, and one we’d whole heartily recommend.

The Best Cleanse Forever Cleansing Face Wash helps control bacteria, soothe inflamed skin and reduce redness. Key ingredients are red clover, calendula, witch hazel and lemongrass, which work together to reduce and clear spots by deep cleansing pores, making it feel super clean yet not over-drying the skin. Cleverly some ingredients mimic the sebum in your skin to stop the overproduction, for a better skin balance. Similar ingredients in the Hit the Spot purifying gel can also be found here, i.e. witch hazel, aloe vera, yarrow, agrimony, marshmallow, roman chamomile, oregon grape, calendula and lavender. New ingredients include sodium cocoyl glutamate, a mild surfactant with outstanding cleaning and foaming properties; caprylyl, a glucoside and gentle cleanser; glycerin, a humectant with moisturising properties; with lauryl glucoside, and cocamidopropyl betaine, both hydrating and mild cleansing surfactants. Vitamin E (tocopherol) is a fat-soluble antioxidant that protects the skin, while citric acid is a chemical exfoliant and protective antioxidant. Meanwhile, organic lemongrass removes impurities, and detoxifies leaving the skin feeling clean and clear; whereas organic sunflower abundant in vitamin E helps ward off any premature ageing.

This foaming cleanser is in a pump bottle and needs a quick shake, then apply and distribute a small amount of the foam over the face and neck. Massage in and simply rinse off with warm water, or if you’re us, use a face cloth for a bit of extra gentle exfoliation. We recommend applying it morning and evening to keep skin and pores clean to get optimum results - follow the Skin:Genius mantra which is “Cleanse: Treat: Hydrate: Repeat” We found the cleanser foamy and gentle with a mild and uplifting citrus scent; it left our skin feeling clean and hydrated. If you have hormonal breakouts and sensitive skin, then this is for you. It’s another ‘yes we’d buy’ from us, and both these products are another of our #amazingfinds.

To purchase a 10 ml bottle of Skin:Genius Hits the Spot purifying gel for £13.50, click here. For a 100ml bottle of Skin:Genius Best Cleanse Forever Cleansing Facial Wash for £16.50, click here. For those interested in a special 2-in-1 deal, Skin:Genius has a unique ‘Genius Set Starter Collection’ with both products and a face cloth for £33 (now £27!), click here.

Oodee: Aurora Perfecting Serum

After a small autumn break from The Amazing Blog, we’re back with more of our #amazingfinds for you to enjoy.

Let’s talk about sudden skin flare-ups that sometimes happen to us all; we’ll predict with this colder weather that we’re probably not the only ones experiencing irritated, blotchy and dry skin. So what to do? Step forward Oodee, a newly launched skincare that we discovered earlier this year at The CEW brand showcase. What excited us about Oodee is that it’s the first and only beauty brand to actively remove all known food and fragrance allergens from its products. We’re reviewing Oodee’s Aurora Perfecting Serum which, with its Allergen Neutral™ formula, excludes 14 major food allergens, 26 fragrance allergens and all known skin irritants. It offered the perfect solution to our sometimes moody skin, which is why we want to flag it up today.

Oodee was born out of the frustrations of two women, Karen Harwood and Victoria Tydeman. Karen is no stranger to the world of skincare and beauty, having worked for some of the most inspiring beauty companies, including L'Oréal and The Body Shop. Despite this, she struggled with painful and stressful flare-ups for over a decade, trying everything to soothe her skin but to no avail. Frustrated with skincare, she made a shift to the food industry. The free-form movement was trending during this time, demanding allergen awareness in food. It made Karen wonder if the allergens found in skincare products, but were absent in food, were the cause for her flare-ups. Victoria, the founder of Japanese wonder-cream Steam Cream, took notice. It wasn't long until the pair, and a team of highly skilled skincare experts set off to create the world’s first Allergen Neutral™ skincare solution that eliminated food and fragrance allergens. Oodee was founded in 2018, and Karen’s skin issues were finally laid to rest. "Being the researcher I am, it was clear to me that Oodee's Allergen Neutral™ skin care could help many others beyond myself. I discovered that 58% of people have experienced a skin flare-up, and 90% don't know why. It turns out that there are millions of people like me," commented Karen. A revolutionary skincare brand aiming to make Allergen Neutral™ the new gold standard, Oodee is the first and only brand to actively eliminate all known food and fragrance allergens from its products while proudly incorporating innovative science, plant power, formula first and being sustainably minded too. To quote Karen, “If you wouldn’t eat something you’re intolerant or allergic to, why would you put it on your skin?”

Through fermentation and gemmotherapy (a comprehensive energetic cell therapy), Oodee’s radical green chemistry distils the essence of its ingredients to obtain superior benefits, resulting in exceptional, scientifically proven results. Oodee employs powerful superfoods, like collagen-boosting prickly pear and calming Atlantic kelp, to get the finest natural, innovative and nutrient-rich ingredients nature has to offer. With a strong belief in quality over quantity, Oodee’s products simply contain potent Allergen Neutral™ formulas are boosted with DermaRDE+™, a one-of-a-kind multivitamin blend comprising 22 vital nutrients, superfoods and botanical actives for healthy, happy skin. Among the 22 essential nutrients, you can find niacinamide, hyaluronic acid, amino acids, pre and postbiotics, enzymes, iron, calcium, potassium, magnesium, zinc, selenium, essential fatty acids, omega 6, omega 9, antioxidants, as well as vitamins A, B1, B2, B3, B5, C, E and H. As if it couldn’t get any better, Oodee’s products are cruelty-free, vegan, and manufactured using green chemistry methods, with recyclable packaging and even upcycled ingredients where possible.

Oodee’s Aurora Perfecting Serum is radiance in a bottle, to say the least. This ultra-light serum is rich in antioxidants and anti-inflammatories to help boost the skin’s natural ceramides for a desirably smooth, firm and dewy finish completed with a beautiful afterglow. Much like Oodee’s other products, the brand’s Aurora Perfecting Serum contains its unique Allergen Neutral™ formula, which excludes 14 food and 26 fragrance allergens, along with 22 vital nutrients packed in its one and only DermaRDE+™ multivitamin powershot blend. The beneficial ingredients don't end there; the serum also consists of shiso sprouts, shizandra berries (both pictured above), black cumin, Irish moss and arginine. Sustainably grown shiso sprouts boost radiance through potent antioxidants, and essential fatty acids that slow ageing and reduce oxidative stress. The advantages of shizandra berries and black cumin don't fall far behind. Shizandra berries carry calming properties that reduce redness and imperfections plus improve the skin’s radiance banishing breakouts. At the same time, black cumin's abundance in essential fatty acids and ceramides nourishes and restores the skin’s natural barrier function. Furthermore, Irish moss is a super alga loaded with mineral salts, amino acids and vitamins, visibly improving the skin's appearance, protecting against external aggressors and reducing ageing and inflammation. Last but not least, arginine, a potent amino acid, increases the skin’s visible hydration levels, protects against damaging free radicals and helps support collagen production while balancing PH.

To experience the benefits, massage 2-3 pumps of the serum onto a cleansed face and neck during morning and night. The brand recommends pairing it with Oodee’s 3-Step Phenomenal Skin Edit for optimal results. First, start with Oodee’s Halo Purifying Foaming Cleanser, a silky-soft non-drying cleanser starring rice protein and Prickly Pear to purify and hydrate the skin, followed by the Aurora Perfecting Serum, and end with Oodee’s Nova Illuminating Moisturiser, a potent, supercharged mix of Vitamin C and biodynamic buckwheat sprouts to protect, plump and boost luminosity.

Back to the Aurora Perfecting Serum, the texture is slightly viscous and cloudy, with a very delicate prickly pear scent. What we love about this Aurora Perfecting Serum, is its two-in-one ability to reduce painful skin flare-ups with its anti-inflammatory properties, while simultaneously sustaining the skin through its highly restorative DermaRDE+™ multivitamin complex paired with the Allergen Neutral™ formula. Based on the research conducted by Oodee, stats say that 58% of respondents have experienced skin irritation or flare-up while using a beauty product, and 93% of respondents stated that they felt more beauty products should consider people's allergies. Oodee listens to its consumer’s concerns, catering to this 93% in addressing skin irritation.

We found it very nourishing and yet weightless. It’s also quick to absorb, instantly soothing, and restores the skin’s hydration with its hyaluronic acid and special botanical actives; quickly added, this natural and adaptable serum is suitable for all skin types, not just sensitive ones. We think it’s a winter must-have. See here to purchase a 50ml bottle of Oodee’s Aurora Perfecting Serum at £65.00.