Pure Lakes: Sweet Basil & Orange Shampoo & Conditioner

At The Amazing Blog, we understand the importance of trying to have a good hair day - every day. That’s why we always turn to natural haircare because it works. Pure Lakes is a natural skincare brand that uses the best and most potent plant-derived ingredients, with some products being entirely organic. We’ve had our eye on this brand for a while, especially their haircare which was a recommendation. Today we feature their Sweet Basil & Orange Keratin Silken Shampoo and Conditioner, which offer a naturally moisturising fix and leave hair soft and smelling zesty-fresh.

Pure Lakes Skincare is a multi-award-winning brand made in The English Lake District, now a world heritage site. Originally founded in 2006, the highly successful natural spa and skincare brand that we know today started through a café opened by Sandra and Iain Blackburn in Grasmere. The lack of income from the café inspired Sandra to make her own skincare products. Sandra’s chemistry background, feedback from friends and family, and her love for pure plant-based ingredients allowed her to create handmade, affordable, luxury products that gently care for the skin and planet. Pure Lakes’s first opportunity was supplying eco-friendly skincare products to hotels all over the UK; now, happy hotel guests and affordable, eco-friendly luxury skincare lovers flock to Pure Lakes for the best. The story continues….Previous regular buyers of Pure Lakes, who lived in London before moving to the Lakes shortly afterwards, Claire McKeever, a former actress and salsa dance teacher, and her husband Gareth bought the business in 2016.  Claire is a Lake District lass, and the Mc Keever's and their young family live in Far Sawrey, home to Claire's family for several generations. Keeping it local, its products’ environmentally-friendly packaging is designed by Cactus Creative in Kendal and is further complemented by unique artwork created by Claire McKeever’s late Grandmother, Patricia “Paddy” Naylor. They continue to work closely with Iain and Sandra to ensure the core principles and values of the company are inherent in every decision. Claire told Green Parent, “Four years on and I have completed an apprenticeship with Sandra - she & Iain still work for us, albeit one day a week - and love formulating and making products that I am passionate about. I have long suffered from eczema and being able to make products that help and that are beneficial for the skin, is incredibly fulfilling.”

Gareth and Claire McKeever have their sights fixed firmly on spreading the word about how their products are created ethically and sustainably within the boundaries of the UNESCO-recognised Lake District National Park. In an interview with Cumbria Growth Hubb, Gareth said, “We’ve always had that ethos. What’s changed is the way we communicate it. Everything we do has to have clear environmental benefits. For example, we’ve started using plastic made from sugar for our bottles, which has a smaller carbon footprint than normal plastic made from oil. Consumers ordering online can save £1 by opting for minimal packaging. Our products to hotels come in refillable bottles that can be used time and again.” He added, “Just because our products are environmentally friendly doesn’t mean they can’t look luxurious. We package them in environmentally-friendly materials in keeping with high-end products using high-end ingredients.” The four main pillars of Pure Lakes Skincare are its customers, employees, supplies and owners. They strive for excellence in all products, ensuring customers are always satisfied. If not, a replacement or refund will be issued within a reasonable period, no questions asked. Pure Lakes also believes in sustainable, equal pay careers with flexibility to enjoy the beautiful Pure Lakes and building and maintaining long-lasting relationships with great suppliers for the most traceable, undeniably sustainable, and highest quality ingredients. Once a secondhand bookseller, Claire finds the recycling of pre-loved items very satisfying – especially using a significant number of pre-used padded envelopes and recycled packaging much like Pure Lakes does today. Claire stated, “I believe in the stance Pure Lakes is taking on recycling, with their biopolymer bottles, their reusable and refillable policy and their use of organic products: the team are aware of the company’s impact on the environment and is committed to keeping in the forefront of innovation.” Not forgetting to mention that Pure Lakes are vegan and never tests on animals; they are free from synthetic ingredients, parabens or SLS. They even donate a portion of online orders to young carers, children looking after siblings and/or parents, in collaboration with Honeypot and West Cumbria Carers. Over the past six months, Pure Lakes has donated over £2,000 to young carers.

The Sweet Basil & Orange Keratin Silken Shampoo is a natural shampoo with a gentle lather giving cleansed and nourished hair, with the essential oils of sweet & bitter orange, sweet basil, geranium and lemongrass. On the one hand, sweet & bitter orange oil is abundant in vitamin C, promoting collagen production and reducing hair breakage. Whereas in contrast, sweet basil oil is exceptionally beneficial for hair growth by improving scalp circulation, stimulating hair follicles and promoting the production of new healthy hair. The basil plant has an astonishing 120 varieties, and the sweet basil variety is known to retain its potent properties even in high temperatures, making it a better choice for use in cosmetics. The geranium oil balances secretions around the hair follicles, effectively stimulating hair growth. And the lemongrass oil’s astringent and antiseptic properties strengthen hair follicles, control hair loss, and leave hair shiny.

Other key ingredients start with organic aloe vera, an excellent pain reliever, antiseptic and healing agent ideal for eczema, burns, sunburn and cuts – making it highly soothing for the scalp and hair. It’s followed by cocamidopropyl betaine, and decylglucoside, both amphoteric detergent that produces a fine foam and makes products gentle on the skin. There’s organic jojoba, a scentless liquid wax easily absorbed by the skin that functions as a moisturiser and protectant to the scalp and skin, safe for all skin types and a great hair oil. Organic sunflower oil, a dry oil rich in omega 3 for soft and silky hair; D-panthenol, a nutrient from vitamin B for managing oxidative stress on the scalp and skin; and vitamin E (tocopherol), an antioxidant that prevents fat and oils from going rancid; Meanwhile, a combination of phenoxyethanol, benzyl alcohol and potassium sorbate, are antibacterial agents that form the most gentle and eco-friendly preservative, along with citric acid, an acidity and pH regulator, also make its way into the formula.

These plant-based ingredients only enhanced our hair, as the shampoo is light and natural, and yet it left a beautiful zesty lemongrass scent on our hair. It didn’t dry the scalp, or make hair tangly; instead, it left our hair soft and clean.

Followed by the Sweet Basil & Orange Keratin Silken Conditioner, which is equally zesty and naturally moisturising. Each bottle contains plant keratin and a pleasant blend of essential oils like sweet basil and orange. You will find similar ingredients as the shampoo, plus each bottle contains glyceryl monostearate, cetyl alcohol and isoamyl laurate for emulsification that leads to soft and silky hair, along with isoamyl cocoate, a light, natural emollient with low viscosity for quick absorption of formulas. Also, there are hydrolysed corn, wheat and soy proteins, that maintain hair elasticity by controlling the loss of humidity, reducing breakage, improving traction of hair fibres, and increasing collagen production for moisturised, nourished, shiny hair. Avocado oil is a mild, nourishing, semi-fatty oil that is rich in vitamins and perfect for treating damaged hair cuticles; cetearyl glycoside, an emulsifier that won’t clog scalp pores; and lastly, coconut butter, a butter rich in essential proteins to nourish, repair and condition dull, damaged hair and can even be beneficial for dandruff when massaged into the scalp.

Again, we found the conditioner light on the hair, much like the shampoo, and it did its due diligence in leaving hair soft and silky. We suggest letting the conditioner sit for a few minutes to give it time to hydrate hair and scalp, and then in our case, follow with a wide tooth comb and rinse. The Shampoo and Conditioner work perfectly in tandem for a lightweight summer haircare - we used it twice a week to keep hair clean, shiny and smelling fresh. Suitable for all hair types, including our long fine curly hair, although with the essential oil content and the lively scent, we’d caution those who have flaky or sensitive scalps to do a patch test first. Another of our #amazingfinds, thanks to this dynamic duo, you don’t have to think twice about your next good hair day!

Both products are free from alcohol, lanolin, petroleum jelly MI, gluten, and artificial perfumes or colours. To top it off, they even have refills available see here. For a 250ml bottle of Pure Lakes’ Sweet Basil & Orange Keratin Silken Shampoo for £14.50, click here; and the 250ml bottle of Pure Lakes’ Sweet Basil & Orange Keratin Silken Conditioner for £14.50, click here.

Skin W1® : Collagen Stimulating Serum

As we grow older, it goes without saying that we all want our skin to age well and keep its youthful bloom. At The Amazing Blog, we’ve been looking for a new age-defying serum, one that’s packed full of antioxidants and science-driven ingredients. With autumn fast approaching, it’s time to start thinking about using a more potent daily skincare, and lucky enough, we were sent this award-winning Collagen Stimulating Serum by Skin W1®. It certainly piqued our interest, with its pioneering ingredients and medical know-how. Did you know that by the age of thirty, collagen production diminishes rapidly, thus affecting the elasticity of the skin; so we couldn’t wait to try this serum.

Skin W1® is science-driven skincare founded by Dr Rabia Malik, an aesthetic doctor and GP who has a particular interest in non-invasive, non-surgical facial rejuvenation and problem skin solutions. Dr Malik completed an attachment in dermatology at the prestigious Johns Hopkins Hospital, in the USA before launching her aesthetic medicine practice in 2011. Today, she is based at The Harrods Wellness Clinic, where Dr Malik offers bespoke skin peels and non-injectable facial rejuvenation to improve skin tone and texture. "My focus is on non-injectable facial rejuvenation and maximum skin health. I specialise in providing bespoke skin peels to help achieve a glowing, natural complexion." In 2021, Dr Malik launched her line of skincare Skin W1® with a range designed to support skin health, in particular, collagen production, these include a cleanser, serum, moisturiser, mask and facial oil. Taking over three years in research and development, she commented on the range, “I didn't want to create a product range focusing on actives already on the market. I wanted to focus on something innovative and new – something we know delivers results." One of these special ingredients includes copper amino acid complex, a combination of methyl glucoside phosphate and copper lysinate/prolinate; these can be found in her serum and moisturiser. It’s best known for boosting the skin's own collagen as well as encouraging elastin production. She went on to say, “I have worked with these active ingredients in the clinic for years, and I wanted to bring these powerful results to clients at home.” All products are free from parabens, sulphates and fragrance (except the serum), and all claim to have non-irritating ingredients. The brand believes that Skin W1®’s three core products can replace other additional products, helping to declutter and simplify a skincare routine. They have a very instructive Ingredient Library here where all the products are listed and explained in full.

The Collagen Stimulating Serum is their hero product, collecting some well-deserved wins at the Beauty Awards London 2021 and Get the Gloss 2021. This is a performance-led serum that has a range of actives that are not typically found in retail skincare. Suitable for all skin types, don’t think that this is just for the 40+ age group; it’s for anyone over 25, which is when collagen levels start to decline. Apart from the 2% methylglucoside phosphate and 2% copper lysinate/prolinate (mentioned above), the niacinamide (vitamin B3) and aminopropyl phosphate (a derivative of vitamin C) also work together for impactful anti-ageing benefits, similar to those of retinol, but as much gentler version; which is why Dr Malik chooses to use these ingredients over others.

The seven key ingredients mentioned are witch hazel extract, niacinamide (AKA vitamin B3), aminopropyl ascorbyl phosphate, 2% methyl glucoside phosphate, 2% copper lysinate/prolinate,  L-carnosine and adenosine, which we will explain.

Witch hazel is antioxidant-rich with tannins, its unique medicinal anti-inflammatory and anti-viral properties aid with the vasoconstrictor tightening blood vessels and reducing redness in the skin. Niacinamide (vitamin B3), helps build skin cells, reduces hyperpigmentation, boosts collagen and protein production, and protects skin from environmental stressors. Aminopropyl ascorbyl phosphate, is a form of vitamin C  and an antioxidant used for reducing hyperpigmentation and collagen-boosting; it also helps with the stability of l-ascorbic acid. However, the main anti-ageing ingredients present are the 2% methylglucoside phosphate and 2% copper lysinate/prolinate. These work together by using amino acids to increase collagen and elastin production for firmer, tighter skin. With daily use, a high percentage of the copper amino acid complex will stimulate collagen to plump up the skin and soften fine lines. Finally, the L-carnosine and adenosine are both synthetically manufactured peptides, that assist in wound healing activity, and protect and repair the skin barrier making it more robust.

There are also the ubiquitous skin plumping ingredients that you would expect to find in an anti-ageing serum with hydrolysed hyaluronic acid and sodium hyaluronate (which we have often discussed). Also, there’s one that we haven’t come across before with phenethyl alcohol, it’s a preservative with antimicrobial activity and gives the serum its delicate rose-like scent.

We like that Skin W1® has worked hard to avoid using plastic, which we applaud. The serum comes in a small frosted glass bottle with a pump and with a protective cardboard outer shell, which could be repurposed to store other products or toiletries while travelling. Dr Malik recommends applying this product in the AM or PM using 1-2 pumps on clean skin, massaging it into the face and neck. We liked how the serum is simple to use and absorbs quickly, allowing us to follow it with our regular moisturiser/SPF in the morning, although at night; we felt it was best to use the serum alone, to allow its powerful antioxidants to penetrate the skin and do their work encouraging cell renewal, and plumping up fine lines. Our verdict? It’s very gentle, unlike retinol-based products which tend to give us redness and irritation. It leaves skin soft and more luminous; plus we noticed that it faded some of our pigmentation spots. It does have a hefty price tag, but we think it’s a worthwhile investment. After all, what price can you put on having healthy and youthful-looking skin? To purchase the 30ml Collagen Stimulating Serum for £125.00, see here.

Josie Rose : The Josie Dream Mask

It’s been a while since we featured a face mask on The Amazing Blog, and this Josie Dream Mask caught our eye. It’s an overnight facial mask by Josie Rose, lightweight and gentle, yet hydrating enough to work overnight boosting the complexion.

Anna Daniels founded science-based skincare Josie Rose in 2019, following her successful career as an award-winning dietitian. Growing up in Australia and UK gave her focus on the positive effects of antioxidants in food science, nutrition and viticulture, thus gaining extensive knowledge about the role they play before she started her skincare. “I knew how to nourish skin from the inside, and I wanted to develop a way to do it from the outside too.” With her understanding of nutrition and positive lifestyles, she decided to add to her offerings by creating a skincare product that would become a ritual in her clients' daily routine. The 'gut-skin-mind' ethos gives the brand a completely new and holistic approach. In The Harrowgate Advertiser, Anna said, "Whilst I knew that certain active ingredients benefitted the skin, they were also very drying and could be harsh. My aim was to create a skincare product that was effective and could be used across the age ranges with a simple goal: to improve the health of the skin.” She went on to say, "It was important to create a product where every drop in the formula had a direct benefit on the skin." Based in Harrowgate, the local theme is reflected in her logo with the Yorkshire Rose and microalgae in the centre and petals representing hydration droplets - are a homage to the renowned Harrowgate spring water and the key ingredients. Anna believes that using fewer products reduces the waste in our ecosystem - hence she currently has just one multifunctional product, the hydrating retinol-based Josie Dream Mask. As an overnight mask, it can repair and alleviate the skin from aggressors and environmental damage. Plus, skin cell renewal and turnover increase when the body is in a deep sleep. Her products are natural, recyclable, and cruelty-free. As an example of the clean ingredients, Josie Rose sources the microalgae grown in clean, filtered seawater, and the rose water from organic farming. Anna is in product development with a unique SPF serum, and on a more personal level, Anna has a special love for whales and dolphins, where Josie Rose supports Whales & Dolphins Conservation pledging to donate 1% of all profits.

The multitasking Josie Dream Mask has a total of 38 Ingredients, 23 of which are natural and sustainably sourced with active nutrients and antioxidants. It is water-based and intensely moisturises the skin leaving it more hydrated with fine lines plumped up. Applied as an overnight mask, it can replace, or work with regular nighttime skincare. We think it’s better used alone to get the full benefits of all these natural activities. Usually, we would go into each ingredient in detail, but on this occasion, we’ll leave you to look at their ingredients section for a full explanation. We’ve picked out a few of the key ingredients below:

It is packed with 20% actives and has a potent combination of 5% micro-encapsulated retinol (1% pure) and 1% bakuchiol with stable vitamin C. The micro-encapsulated retinol is what sets it apart. It contains the highest level of retinol you can get over the counter, as it’s micro-encapsulated, which means it works at a deeper level without any irritation. Their small molecule size allows them to penetrate the deeper layers of the skin, improving fine lines and increasing collagen and elastin production. Bakuchiol extract is from the psoralea corylifolia (babchi) plant's leaves and seeds. It is a compound recognised as a phyto-retinol and a natural alternative to synthetic retinol. It works the same way as retinol but is also an anti-inflammatory. Vitamin C is known to stabilise retinol, and is a powerful antioxidant, offering protection from oxidative stress. Also, it has a biodegradable delivery system which delivers lipophilic active agents, including fat-soluble vitamins and botanicals, into the outer layers of the skin.

The Australian botanicals are kangaroo paw and Tasmanian pepperberry (both of which we’ve featured before). The kangaroo paw is full of fatty acids, which encourage cell growth. The ferulic acid in the flower offers keratinocytes, fibroblasts, collagen and elastin to enhance the skin. It also acts as a photoprotective agent from harmful UV rays. The Tasmanian pepperberry comes from a shrub found in south-eastern Australia. It reduces inflammation, redness and sensitivity and consists of the powerful active polygodial, which has antimicrobial and anti-inflammatory properties.

The ultra-nourishing ‘Natural Moisturising Factors’ (NMFs as Anna refers to them) are a blend of humectants and emollients with ectoin, hyaluronic acid, lecithin, plant squalane and urea. When combined, they hydrate the skin, helping it maintain a dewy, plumped up, smooth texture.

There’s also a blend of super active microalgae, rose stem cells, fermented honey and cold-pressed plant oils like papaya, melon and cucumber seed. These give optimum skin hydration, keep the skin cells regenerating, and protect the epidermal barrier.

The Josie Dream mask is housed in a recyclable plastic-free sea green glass cylinder with an airless pump to ensure stability and efficiency. Once a product is exposed to light and air, any active ingredients will lose their potency. It’s designed to be used 2-3 times per week depending on skin type or concerns. We used it solo and with a serum - which honestly wasn’t needed, with the plethora of goodies here to feed the skin. As we have sensitive skin we were a little cautious given the high retinol content. However, our concerns were unfounded, it was gentle enough to use around the eye area, with no skin tingling and was very light and easy to apply. A big plus is that it has no added fragrance, and a thin layer felt more like a cream than a mask. We loved how it left our skin hydrated and glowing in the morning. What a bonus! It's another of our #amazingfinds and one we’d like to recommend. Forget your regular night cream and make this your investment overnight skincare, as it’s worth every penny. To purchase this 30ml Josie Dream Mask for £68.00, see here.

Leaves & Flowers : Skin Sleep Cream

A reoccurring favourite skincare theme here at The Amazing Blog is CBD. Why? Because it provides the gift of anti-inflammation and antioxidants, leading to cell repair, and in this case during sleep activating the skin’s serotonin receptors helping to give a younger, more relaxed-looking complexion. Packed full of all these benefits, together with Bulgarian rose extract, Skin Sleep Cream is a one-of-a-kind overnight treatment, and the brand Leaves & Flowers is a new discovery.

Founder Sadie Leibo’s bathroom has never been short of the newest beauty launches for as long as she can remember, where her 16 years at one of the world’s leading global beauty giants didn’t hurt either. After all these experiences, she believed there was still room for a new ‘Moment’. A couple of years earlier, Sadie consumed CBD oil topically to aid her exercise and performance. She felt entirely different, and her aches and pains were no more. Instead, she was invigorated and relaxed like never before. This sparked the beginning of her ‘Moment’ as she thought, “What if we incorporated CBD oil and its wondrous benefits into a luxury, high-end, natural skincare line?” Sadie began by envisioning a luxury skincare line and the power of nature as the primary philosophies of what would be Leaves & Flowers. “I want everyone to experience CBD in skincare but in the right way – at efficacious levels and smelling wonderful. Yes, there is no hemp aroma here. Rather, it’s Bulgarian roses all the way. Now it’s time for other people to experience just how potent a brilliant blend of natural ingredients, including CBD, can be.” It wasn’t long until Leaves & Flowers came into fruition – what she refers to as the proudest achievement of her life, next to being a mother. Equally important, recycled materials are used wherever possible for products and shipping materials. The brand actively engages more resources that would’ve gone to waste, from ocean-bound plastic to refillable packaging, into production while partnering with industry leaders for better, cleaner and more ethical standards. They currently have a small selection of products which include two candles and their hero skincare Skin Sleep Cream. You’ll be happy to know that all their products are proudly vegan, absent of animal-derived ingredients, cruelty-free, committed to never testing on animals, and made in the UK with the highest quality ingredients. 

After two years, Leaves & Flowers’ Skin Sleep Cream was born. It’s a natural and multifunctional overnight treatment with a nourishing balm texture and a water-soluble hydrating base, the Cream contains a unique blend of 200mg CBD, the brand’s bespoke Bulgarian rose, plankton extract, glycogen and a combination of active botanical extracts.

Firstly, let’s talk about the 200g of CBD isolate here. With CBD's anti-inflammatory and antioxidant properties, the Cream moisturises, replenishes, soothes, plumps and balances ultra-thirsty complexions. CBD calms neurotransmitters and receptors within the system by binding to the internal receptors of the body’s endocannabinoid system, restoring them to a healthy state and ultimately regulating bodily and cognitive functions, including sleep and cell repair. With CBD expect reduced irritation, less sebum production, decreased redness and diminished breakouts. For those with mature skin, it restores brightness and elasticity while supplying anti-ageing benefits. As if it couldn’t get any better, Sleep Cream’s CBD comes in the form of CBD isolate, which is tasteless, scentless and devoid of THC. The purest form of CBD, where cannabidiol (CBD) is derived from the extract, tincture or resin of cannabis isolate. Here it’s extracted with high-proof alcohol as a solvent, and distilled into a crystalline or powder known as CBD isolate. This process removes all other compounds found in the plant, including other cannabinoids isolating the CBD. CBD isolate is the ideal form of CBD for skincare, as it doesn’t clog pores and helps to alleviate any dryness or irritation.

Other key ingredients are equally as dynamic as the CBD, there’s Bulgarian rose extract too. Through an elegant blend of rose bud and petal scents, the extract concocts a unique and pure fragrance while delivering high antioxidants, as well as anti-ageing and antibacterial properties. Antioxidants in rose water protect skin cells against environmental damage from pollutants, UV rays and other free radicals. In doing so, reducing the appearance of fine lines and wrinkles. On the other hand, its anti-inflammatory properties naturally soothe irritated skin, lessening redness and itchiness. It may even help treat severe skin conditions like rosacea and eczema. Not falling far behind in advantages, plankton extract is an extract of biomass, including green micro-algae, greenish-blue algae and nitrogen-fixing seaweed. It’s intensely moisturising and soothing, with pro-ageing and anti-wrinkle properties through its richness in natural minerals, silicon and vitamins ­– again, making it perfect for sensitive and irritated skin. The Sleep Cream also utilises the strengths of passionflower, marine plankton, sunflower seed oil, mimosa flower wax, safflower extract and cannabis Sativa seed oil. When combined, this robust blend targets signs of ageing, leaving your skin plumped and nourished, all in time for you to start the day. Finally, plant-derived glycogen boosts hyaluronic acid in the skin, adding even more hydration and plumpness as cells are energized to work at their optimum potential. 

We recommend applying a pea-sized amount of the Sleep Cream in the evenings after cleansing, toning and applying serum (the balmy cream will help to seal in all the goodness). They suggest warming the Skin Sleep Cream between the palms before applying it to the face and neck. Massage thoroughly into the skin to maximise the absorption of this rich balm-like cream.  For those concerned about a dominant scent, worry not as the Cream’s very subtle rose scent is barely traceable and adds a feel of luxury as does its thick glass packaging.

By the way, don’t think this is just a night cream, it’s also designed to be used as a cleanser! This is where Leaves & Flowers offer a Deluxe Double Cleanse set and encourages using this Cream as multipurpose skincare. They suggest using it with the cloths they provide to give a gentle and exfoliating action. First, apply the Skin Sleep Cream, soak the Deluxe Double Cleanse Cloth in warm water, place it over the face/neck, and breathe in the calming scent. Then wet hands and massage the Cream creating a milky texture and finally remove with the cleansing cloth.

We first learned of Skin Sleep Cream when they entered the 2022 CEW Awards. It has impressed us with both its versatility and skin-nurturing, harnessing the powers of all-natural ingredients like CBD, for calmer skin accompanied by a more refreshing sleep-filled night. To purchase a 50ml jar of Leaves & Flowers’ Skin Sleep Cream for £45, see here.

Founder’s Formula : Wild-Harvested Kakadu Plum Vitamin C Serum

Even with the heat of summer, it’s still important to remember to keep skin moisturised and protected. As always, at The Amazing Blog, our mission is to find the more unusual and innovative serums that have ideally organic and vegan formulas. Founder's Formula is one of those brands that ticks those boxes. Regular readers will be familiar with this brand (which we’ve previously reviewed here), this time it’s with their Wild-Harvested Kakadu Plum Vitamin C Serum, that’s full of potent vitamin C and waratah extract that enhances its antioxidant activity.

In February 2021, Founder’s Formula was officially launched by anthropologist Dr. Annie Holden; however, the story begins much earlier. Three years before the launch, Annie took a trip to Bologna, Italy, to attend the world’s biggest international beauty fair, Cosmoprof. There, she made an astonishing realisation. There were no beauty products containing Australian botanicals. With this in mind, she went back home to Australia with a burst of inspiration and an idea in mind. Annie began her research on Australian botanicals to find a way to incorporate them into daily skincare. As an anthropologist, Dr. Holden spent 35 years working with indigenous peoples in the most remote places of Australia. Having sensitive skin herself, she built a lab where she tested gentle formulas with wild-harvested and organic ingredients. Australia has a very extreme and harsh climate. This has made for unique and exotic plants, with Australia hosting 70% of the world’s most unique plant species. Australian plants have evolved, powerful adaptation mechanisms to store vast quantities of Phyto-compounds needed to survive the Australian climate. There are about 23,000 known species in Australia, but only 1,000 are studied. Dr. Holden was more than excited to have these unique plant-based ingredients to create a new and innovative range of products for her skincare line. Annie explains how she creates her products "I start with an Australian Botanical with proven benefits, then I consider the most suitable application for that ingredient and with Toni, my chemist, we build a formula around it." By working with leading chemists and research from Australia’s leading 5-Star Plant Sciences universities, the company created a range of skincare products that target four things in the formulation: hydration, anti-inflammation, depigmentation, and pro ageing. Dr. Holden mentions that even though she’d love to include fragrances and essential oils in her products, she’d rather keep the formulas as natural and straightforward as possible adding that “kind skincare has little or no smell.” The brand is certified by Certclean and meets the Australian Certified Organic Standard. The brand is proud to be manufactured in Australia and is cruelty-free, toxin-free, and vegan. It has won 14 international beauty awards since its launch.

Wild-Harvested Kakadu Plum Vitamin C Serum hydrates and promotes dewy skin. This product is a recent Winner at The Global Makeup Awards 2022 for both Best 50+ anti-ageing product’ and ‘Best Innovative Beauty Product’. With the blend of Australian botanical extracts, it’s clear why this is an award winner. The ingredients are organic and natural and help to reduce uneven skin tone, promote collagen production and create a more dewy skin. There is organic aloe, propanediol, wild-harvested kakadu plum, finger lime caviar, waratah, organic natural glycerin, water, sodium levulinate, sodium anisate, and sodium hyaluronate.

Let’s look at the three hero native Australian ingredients starting with the kakadu plum. It’s a fruit known for its source of vitamin C and is thought to be the richest source of vitamin C of any known plant! It contains high levels of phytonutrients and bioflavonoids that enhance the formula's efficiency and may assist in transporting vitamin C. Plus, its insoluble fibre helps stabilise vitamin C and makes it easier for the skin to tolerate ascorbic acid. Vitamin C improves skin luminosity and pigmentation by inhibiting the enzyme tyrosinase, which helps prevent melanin production and reduce skin issues caused by UV exposure, such as redness and sun damage.

The waratah extract found in the serum intensifies the antioxidant activity. The extract itself has powerful antioxidants that reduce cell death and injury, which are a significant cause of ageing and helps build collagen and elastin, which keeps skin firm and plump.

The third ingredient is the finger lime caviar extract which is high in ferulic acid, which helps stabilise the vitamin C in the serum, which is why this product is suitable for all skin types, including sensitive skin. Not only that, but the plant is said to help fight fine lines, hyperpigmentation, acne, and dry skin.

Other ingredients here are organic aloe vera made up of 80% water, together with vitamins A, B, C, D, E, and more unusually, vitamin B12. It soothes and moisturises, and also fights skin ageing and pigmentation. Propanediol is derived from corn acts as a humectant and emollient and helps reduce moisture loss. Organic natural glycerin is extracted from vegetable oils and has anti-bacterial qualities, adds a silky smooth texture, is suitable for skin sensitivity and improves the barrier function. Sodium levulinate is a natural preservative obtained from starch and vegetal inulin. Sodium anisate is from fennel, it’s antimicrobial and when paired with sodium levulinate, the two ingredients work in tandem to make a very efficient preservative controlling microorganism colonies, without altering the integrity of the formula. Finally, sodium hyaluronate attracts moisture in skin cells and due to its low molecular weight can provide a more significant hydrating effect than hyaluronic acid.

Like the other serums in the range, this has a stylish, clear glass bottle and dropper for application. It is fragrance-free, vegan and not tested on animals. It’s also certified organic, spray-free and has wild-harvested ingredients. It’s a serum that can be ‘layered’ or paired with others like the Phyto-A+ Australian Native Tobacco Serum particularly if you have sun-damaged and pigmented skin like us. Did you know that approximately 1 in 50 people are sensitive to vitamin C in skincare? What we like about this Wild-Harvested Kakadu Plum Vitamin C Serum, is that it’s packed full of natural vitamin C, which is less irritating than the synthetic forms of vitamin C found in other serums. We’re always nervous when using skincare high in vitamin C due to having had adverse reactions and redness. However, we found this extremely gentle and hydrating on our sensitive skin. As Annie states, “The skin will only absorb as much vitamin C as it needs.,” and went on to say, “if your skin is dull and dry, or your nutrition is poor, and you are concerned that your skin needs higher amounts of vitamin C. We recommend you use your vitamin C serum on clean skin twice a day. A little applied more often is better than a high % applied only once.” They also have clinical studies on this Wild Harvested Kakadu Plum Vitamin C Serum, where they measured the skin luminosity with its 'Gloss value'. The average improvement in gloss value with 20 volunteers, the average age of 37, was 17%. On the best volunteer, Kakadu Plum Extract was shown to induce skin luminosity up to 21% after 15 days and up to 30% after 30 days.

In the heat, we’ve been using this serum and an SPF and found that no extra moisturiser is needed. As you can probably tell, we’re smitten with Founder’s Formula. They’re extremely innovative with their use of these extraordinary native botanicals. Not only that, we love that they’re all natural formulations and have clinical trials and science to back them up. Curious to try? Then see here for the 30ml Wild-Harvested Kakadu Plum Vitamin C Serum at $120 AUD.