If you are an avid reader of The Amazing Blog, then you'll know that on super-hot days, like today, we keep our skincare to a minimum. It's always with a light hyaluronic-based serum and an SPF. This is why we are excited to introduce you to a new brand Avani Skin with their all-natural Hydrating & Illuminating New Skin Serum.
Avani Skin is a natural British skincare brand founded in 2020 by Hannah Wilson. She began this journey by living a more natural plant-based lifestyle. Hannah realised that many of the products she used daily contained unnecessary animal-derived ingredients or harmful chemicals. It was then that Hannah decided to begin researching natural, vegan and cruelty-free ingredients to create products for herself, family and friends. After some trial and error and deciding whether to turn the hobby into a business, Avani Skin was born. The name Avani comes from the Indian origin meaning Earth, and represents what the brand revolves around - naturally sourced ingredients. They are an artisan brand committed to making vegan and cruelty-free products that are gentle yet effective on the skin. They take pride in their high-quality ingredients without the use of mineral oils, parabens or sulphates. Although they only have two products in the range, they wish to highlight their status as a sustainable and all-natural brand. As a part of their sustainability effort, Avani Skin offers a reduced price of thirty per cent off for refills using returned skincare bottles. Another aspect of their mission is to create custom-made products that suit all your needs in one bottle. They offer a personalised skincare service to add specific ingredients for an individual skin type and all of the main active ingredients found in their natural skin serum.
The Hydrating & Illuminating New Skin Serum is a gel serum that works to replenish the skin's natural glow by fading scars, boosting collagen levels, and locking in moisture. This serum is specifically designed to help rejuvenate dry, dull skin and promote skin elasticity, making it an excellent choice for individuals with sensitive, dry, or ageing skin. One of the main active ingredients in the serum is hyaluronic acid, or as Avani calls it, "The Fountain of Youth." Hyaluronic acid is one of our 'must-haves' in a serum as it seemingly slows down the ageing process by plumping and rejuvenating the skin, reducing the appearance of fine lines. This ingredient also helps lock in moisture and lock out pollutants or other harmful substances that the skin can absorb. As always, what we find most astonishing about this natural ingredient is its ability to hold 1000x its own weight in water, meaning just a drop of hyaluronic acid contains an incredible amount of moisture - goodbye dry skin! Another natural ingredient that fights against wrinkles and fine lines are the lupine proteins. These proteins stimulate collagen and elastin production, which help to keep the skin smooth and youthful-looking. The serum also focuses on brightening the appearance of tired skin through its use of Chinese Wu Zhu fruit (see photo above) extract and vitamin B3. Wu Zhu extract is an all-natural ingredient derived from the evodia rutaecarpa fruit, which helps with circulation, increases elasticity, and improves skin texture. Vitamin B3 (niacin) acts as a toner by helping to reduce pigmentation and creating an illuminating glow that can only be the sign of healthy skin. All of these active ingredients together make for a quick-acting and multi-purpose skin serum. We used it during the day, first thing in the morning, on damp skin after the shower, as it helps activate the hyaluronic acid and kept skin looking dewy and refreshed. Best of all, it absorbs fast (even in the heat), which made it quick and easy to layer up and apply our SPF. It is a clear and viscous liquid (the HA) with a pleasant and subtle floral fragrance. For the best results, Avani advises applying a pea-sized amount twice daily on damp skin. They also recommend following up with a hydrating cream and nourishing oil blend to lock in the moisture of the gel-serum ). If you are experiencing dull, dry skin or looking to attain a youthful glow, this serum will make a good addition to your skincare routine. To purchase this 50ml Hydrating & Illuminating New Skin Serum for £18.99 see here.