As they say ‘the eyes are the window to the soul’ and they’re the only focal point of the face with the current ubiquitous mask-wearing! At The Amazing Blog, we’ve been learning new tips and tricks to help make our eyes pop and what better way than with some speedy luxury strip lashes to make them flutter. On our hunt to find good quality lashes we found a new brand Ieva’s Makeup that not offers only reusable strip lashes but lash cases, glues and tools to help apply.
The eyelash and makeup company Ieva Makeup was founded a year ago by the makeup artist Ieva Bogdanova, best known for her work with top models. She proudly told us that the supermodel Winnie Harlow wore these lashes shortly after they launched. Ieva decided to create her own line of lashes when she became acutely aware of the colossal waste as people throwing away their strip lashes after only a single use. This is when she decided to create a range of reusable cruelty-free luxury faux mink lashes. She also sells glues, an invaluable Lash Applicator Tool and Classic Cases to keep lashes safe and in shape for reuse. Not forgetting to mention, that the entrepreneurial Ieva offers certified makeup courses for any aspiring makeup artists too.
We received two pairs of FM22 Sassy Lashes which were soft, mounted on a flexible band and easy to apply. We often have trouble finding strip lashes that fit the shape of our eyes and end up bending and trimming them. However, these blended perfectly with our natural lashes and gave our eyes an extra lift. The results were glamorous! Giving our eyes a more intense look by adding a little drama, but without being over the top. Two of us have tried these, and have reused the lashes already 9 or 10 times. Top tip: After use, carefully peel off the adhesive with tweezers, before replacing them back in the moulds in the Classic Case, then they’ll be ready to go again. A quick note to say that the brand has slightly changed its Classic Case design since our photo above, but is still the same shape and design. You can purchase your Classic Case with the pair of Strip Lashes of your choice here for £14.99. Or if you only want the FM22 Sassy Lash you can find them here for £4.99.