As we now embark on a post-furlough and (hopefully) a post-COVID 19 time, ‘economy’ is the new watchword. And to this end, we’ve been being asked by our readers where can they find luxury skincare at affordable prices… Today, we’ve listened and here at The Amazing Blog we’d like to introduce you to a luxurious, innovative and affordable skincare that is also recognised as a personalised skincare and go-to brand in salons and spas, meet PUCA Pure & Care.
PUCA Pure & Care is a Danish brand founded in 2014 by Vivian Dynesen, with her goal, of paying particular attention to hydration and care for the face and body with the PUCO range (which is a portmanteau of Pure & Care). They are members of the CTPA (Cosmetics and Hygiene industry Trade Association) and have developed and designed the brand to conform with strict regulatory and industry standards. Their products have been tested clinically, and are used by both the salon professional and consumer. They set out to provide their customers with effective and solution-based skincare, all at an affordable price. Their core brand values are beauty, freedom, innovation and surprise; and in some of the products, they also have of some more unusual ingredients such as silk extract and snail secretion filtrate. This is where nature meets science, with the natural oils, plant extracts and actives. Each of the skincare formulas are tried and tested to ensure their effectiveness on all skin types, including hypersensitive skin. This means that everyone can benefit from using PUCA – Pure & Care.
First, we tried the EGF Peptide Serum This is one of twelve PUCA serums offered, where each one is targeted for a specific skincare solution. This peptide-based serum helps restore the natural structure of your skin; it is alcohol-free and doesn’t contain water or silicone. With regular use, we found that the skin's health was optimised, giving a smoother and more even appearance. It includes one of our favourite ingredients hyaluronic acid, which is known to have the ability to boost moisture levels, counter inflammation and retain moisture. This serum blend also includes beta-glucan, which is used here for anti-ageing to firm up and plump fine lines and wrinkles. It is similar to our immune-enhancing capabilities; the beta-glucans use these macrophages to speed up wound healing. The key ingredient of the serum is EGF, this has many benefits including hydration and hyperpigmentation prevention. The process by which EGF works is by encouraging cell growth, stimulating keratinocytes and fibroblasts, which then synthesise fibrous proteins to improve skin elasticity with collagen and elastin. The mixture is also rich in morus alba root extract (aka white mulberry root) which has antioxidant properties, and the potential to rid the skin of hyperpigmentation and unevenness with the flavonoids. This plant extract helps calm stressed skin, which in turn reduces signs of environmental damage and fosters a brighter, more radiant skin tone. The chamomilla recutita flower extract also has numerous benefits; it is commonly used as an anti-inflammatory agent and provides antioxidant protection to soothe, moisturise and inhibit the growth of bacteria. Finally, the oligopeptide-1 and 2, can promote cell growth to improve cell activity and repair, making it ideal to use as after-sun skincare or on couperose skin. The oligopeptide 5 stimulates the metabolism of epithelial cells, improves the stratum corneum (outer skin layer), increasing the thickness. This serum is a transparent liquid that is almost fragrance-free, quick to absorb; we found it non-greasy and easy to mix n match under our regular moisturiser, SPF or night cream. Having used this night and day for the past month, I noticed some of my hyperpigmentation has faded and my skin tone is looking more even - which is a big plus! PUCA suggests using this before a Derma Roller treatment which will then help the serum to penetrate deeper. We think that long term use of this serum will boost the skin and keeping it hydrated without breaking your bank balance. You can purchase the 30ml EGF Peptide Serum here for only €10.00.
The second product we tried was the Face Mist which is a Danish Beauty Award-Winner. This light facial mist delivers a cooling boost of hydration. Its ingredients include green tea which provides powerful antioxidant protection, leaving the skin feeling refreshed and revitalised. The cucumber extract is an antioxidant, anti-inflammatory and skin-conditioning agent often used in cosmetics and personal care products. The antioxidants found in cucumber extract are ascorbic acid, beta carotene and caffeic acid. These extracts are often used as an anti-ageing ingredient where the antioxidants limit oxidative damage caused by free radicals. It contains a mint extract that delivers freshness and will soothe the skin. The aloe vera in the serum has been clinically proven to heal burns, wounds and scars. When applied, the compound aloin in aloe vera also blocks up to 30% of the UV rays and protects the skin from sun damage. The aloe vera plant contains numerous vitamins, as well as choline and folic acid. These nutrients promote skin health and protect the skin from free radicals and premature ageing. It also includes beta-glucan (see the EGF Serum above). Then there is chamomile and rose flower extracts both of which are very beneficial helping to calm irritated skin, reduce wrinkles and help heal bruising. The sodium hyaluronate is a combination of macromolecular hyaluronic acid and small molecule hyaluronic acid. Small-weight hyaluronan molecules penetrate deeper into the skin's structure, providing maximum below-the-surface hydration and in turn rehydrating skin cells over time. This Face Mist, again, is almost fragrance-free, so it won’t conflict with other skincare or cosmetics and gives makeup a wonderful dewy finish. You can spritz this on a makeup brush or sponge before blending in foundation or concealer. This product is ideal to use on the face, neck or hair as needed. Use for extra hydration before or after applying moisturiser, as a pick-me-up on the go, or after makeup. PUCA advises for an extra refreshing and cooling boost, to store the bottle in the fridge (which we did during the heatwave in August). This marvellous multi-use Facial Mist can be found here for €7.50. Why not explore more from this brand with their face creams, body oils, scalp serums and masks. We can’t wait to try more!